You can sell websites without a developer: you keep the client relationship, the brief and the validation, and a white label provider produces under your name. This applies to a communications freelancer, a marketing agency, a photographer or a consultant who already receives requests for websites.
Five steps to get started
- Define a simple offer. Three packages are enough: showcase site, catalogue site, online shop. The clearer the offer, the faster it sells.
- Choose a production provider. Ask for an itemised quote, published rates and a written confidentiality commitment.
- Standardise your brief. A single questionnaire (business, pages, content, references) avoids half of the rework.
- Set your selling prices. See the margin calculation below.
- Plan what comes next. Hosting, maintenance, updates: recurring revenue that matters as much as the build.
Calculating your margin
| Item | What it covers |
|---|---|
| Production price | What you pay the provider for the delivered site |
| Your management time | Client meetings, brief, validation, follow-ups |
| Additional costs | Domain name, hosting, any licences |
| Your margin | Selling price minus the three previous items |
Our starting point: a showcase site from €850, a catalogue site from €1,190, a shop from €1,850, as shown in the price list. It is up to you to set your selling price according to your clientele and your added value.
What you keep, what you delegate
- You keep: the client relationship, advice, strategy, final validation and invoicing.
- You delegate: the mock-up, integration, development, testing and going live.
Pitfalls to avoid
- Promising before costing. Get the production quote before sending yours.
- A verbal brief. Everything goes in writing, validated by your client.
- Forgetting maintenance. A site delivered without follow-up becomes a risk for you.
- Multiplying providers. One reliable partner is worth more than five trials.
Taking action
Webi Studio produces white label websites for agencies, freelancers and consultants: read the become a reseller page, discover website creation or request a quote for a first test project.