Link building and popularity

Quality links to strengthen your website’s authority, in line with Google’s guidelines.

Popularity, the third pillar of SEO

Link building means earning links from other websites to yours. For Google, every quality link is a vote of confidence: it is the third pillar of SEO alongside technical work and content. Webi Studio runs gradual, topical campaigns that comply with Google’s guidelines, with a monthly report of the links earned.

Link building campaign planning in a notebook

Why your competitors are ahead of you

Two technically clean websites with good content are separated by their authority. A website that receives links from media, professional directories and partners in its sector is considered more trustworthy. This is often why a well-written page stays on page two. The SEO audit measures this gap before launching a campaign.

Our levers

  • Sponsored articles on media and blogs in your field, selected for their real audience and not just their score.
  • Online press relations: press releases and content picked up by specialised and regional media.
  • Partnerships: co-publications, cross testimonials, suppliers and customers who agree to mention you.
  • Qualified directories: professional, local, chambers and federations.
  • Link-worthy content: studies, guides, free tools produced with our copywriters.
  • Clean-up: disavowal of toxic links and correction of over-optimised anchors.

A risk-free method

We use no private blog networks, no automated links, no mass exchanges. The pace is gradual, anchors are natural and varied, and every website is checked manually. It is slower than an aggressive campaign, but sustainable: a penalised website loses everything in one update.

How many links and at what price?

It all depends on how competitive your queries are. After analysing your profile and your competitors’, we set a realistic monthly target, often between three and ten quality links, with a fixed monthly budget. Link building is part of overall SEO support, and can be delivered white-label for agencies.

Our link building levers

Sponsored articles

Publications on high-authority media and topical blogs.

Partnerships

Exchanges and co-publications with complementary websites.

Qualified directories

Listing in relevant professional and local directories.

Press relations

Press releases and content picked up by online media.

Clean-up

Disavowal of toxic links and correction of over-optimised anchors.

Tracking

Monthly report on links earned and the evolution of your authority.

Frequently asked questions

Is link building risky for my website?

Not with a gradual, topical and natural strategy. Penalties hit blog networks, mass-bought links and over-optimised anchors, which we do not use.

How many links per month are needed?

Between three and ten quality links depending on competition. Five relevant links beat fifty worthless ones.

Do you write the articles?

Yes. Every sponsored article is written by our copywriters and validated by you before publication.

When do we see results?

Usually within two to four months, the time it takes Google to discover and factor in the new links.

Can I choose the websites?

Yes. You validate the list of proposed websites and can exclude or suggest some.

Do you offer white-label link building?

Yes, reports and articles are delivered under your name for your clients.

Strengthen your website’s authority?

Free analysis of your link profile.

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