SEO audit and technical optimisation

Speed, indexing, tags, structured data: a prioritised action plan for Google.

See your website the way Google does

An SEO audit is the complete analysis of your website the way Google would do it: crawling, indexing, speed, markup, content, internal linking, popularity and competition, delivered as an action plan ranked by impact. At Webi Studio it precedes any SEO work: without measurement you optimise blindly. The first diagnosis is free, the full audit is delivered in five to ten days.

Document analysis during an SEO audit

When should you audit your website?

  • Your traffic is flat or falling even though you publish regularly.
  • You have just completed a redesign and your rankings dropped.
  • You are launching a content strategy and want to start on solid ground.
  • You are taking over a client’s website, as an agency, and need to assess it.

The 150 points checked

Technical

Crawling and indexing (robots.txt, sitemap, canonicals, orphan pages, Search Console errors), Core Web Vitals and speed, mobile, HTTPS, URL structure, redirects, structured data, pagination and filters.

Content and markup

Titles and meta descriptions, heading hierarchy, duplicate or thin content, cannibalisation between pages, search intent, missing keywords, image alt text, internal linking.

Popularity and competition

Backlink profile, anchors, toxic links, comparison with the three competitors ahead of you: content, authority, rankings.

What you receive

  • A readable report, without unnecessary jargon, with screenshots and examples.
  • A prioritised action plan: estimated impact, effort, who does what.
  • A list of target keywords with volumes and difficulty.
  • A one-hour video debrief to answer your questions.

And after the audit?

We can apply the technical fixes, produce the missing content with our copywriters and launch a link building campaign. For agencies, the audit is delivered under your name. Local businesses also get a local SEO section: Google Business Profile, reviews, city pages, such as those we created for Lyon or Paris.

The parts of the audit

Performance

Core Web Vitals, page weight, caching, images and hosting.

Indexing

Robots.txt, sitemap, canonicals, orphan pages and Search Console errors.

Markup

Titles, meta descriptions, headings, image alt text and structured data.

Content

Keywords, search intent, cannibalisation and pages to enrich.

Popularity

Link profile, anchors, toxic links and opportunities.

Competition

Rankings and content of the competitors ahead of you.

Frequently asked questions

How much does an SEO audit cost?

The first diagnosis is free. The full audit is priced according to the size of the website, generally from a few hundred to a few thousand euros for a large e-commerce site.

How long does the audit take?

Five to ten business days, including the video debrief.

Do I need to give you access?

Read access to Google Search Console and Google Analytics is enough. It lets us analyse real indexing and traffic data.

Does the audit include implementing the fixes?

No, the audit delivers the plan. Implementation is then offered on quote or as part of monthly support.

Do you audit agency websites white-label?

Yes, the report can be delivered under your name and brand guidelines.

Which tools do you use?

Google Search Console, Screaming Frog, PageSpeed Insights, Semrush or Ahrefs for keywords and links, complemented by manual analysis.

An SEO audit of your website?

First free diagnosis within 24 hours.

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Free quote within 24 hours

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