Web content writing

Web copywriting means writing pages, articles and product sheets that answer precisely what your customers type into Google, while remaining pleasant to read and convincing. Our copywriters start from keyword research and search intent, structure each text with its headings and internal links, and deliver ready-to-publish content in French and English.

Why content decides your rankings

Google ranks pages, not websites. Every query you target deserves a page that answers it better than competitors: more complete, better structured, more useful. AI engines such as Google’s overviews or ChatGPT cite content that gives a clear answer from the very first lines. That is exactly what we write.

What we write

• Service pages: presentation of each offer with benefits, method, pricing and frequently asked questions.
• Blog articles: guides, comparisons and answers to your customers’ questions, following an editorial calendar.
• Unique product sheets for your catalogues and shops, instead of duplicated supplier texts.
• Local pages per city or service area.
• Rewriting of existing pages that do not rank.
• Bilingual content in French and English for your international markets.

Our method

1. Keyword research and analysis of the pages that already rank.
2. Detailed outline validated with you: angle, headings, questions to cover.
3. Writing, proofreading and optimisation: title, meta description, headings, internal links, image alt text.
4. Delivery ready to integrate, or direct integration into your website.

Artificial intelligence in our work

Our copywriters use AI tools for research and structure, never to publish raw text. Every piece is written, checked and enriched by a human who knows your sector: that is the difference between generic text and text that ranks. If you want to produce large volumes, we can also train you or automate part of the chain.

Pricing

Per word, per article or as a monthly package. An optimised 800-word blog article starts at around €90, a complete service page at around €150. Content is part of an overall SEO strategy and is delivered white-label for agencies.