On LinkedIn, a B2B company obtains enquiries by combining three things: a clear page, content that proves its expertise, and active team profiles. Posting often is not enough: you must post usefully, at a rhythm you can keep.
1. Polish the company page
- A precise tagline: what you do, for whom, in one line.
- A sharp banner and logo, consistent with your website.
- The “About” section: activities, method, way of working.
- An action button to your website or quote form.
2. Choose content that proves
In B2B, you do not sell on the first visit: you reassure. Your content must show that you master your subject.
| Content type | Goal | Example |
|---|---|---|
| Educational | Show expertise | Explain a technical choice in simple terms |
| Lessons learned | Prove by example | Tell the story of a project, its constraints and its result |
| Behind the scenes | Humanise | Present the team, a method, a tool |
| Offer | Convert | Announce a service or availability |
3. Involve the team
A person’s posts generally get more reactions than a page’s. Invite the manager and two or three colleagues to post or share, with a few simple rules on tone and subjects.
4. Keep a realistic rhythm
One or two posts a week, sustained for three months, are worth more than a two-week campaign. Prepare them in advance with an editorial calendar.
5. Measure what matters
- The messages and enquiries received.
- The visits to your website from LinkedIn.
- The most-commented posts, to know what to repeat.
Followers are not a goal in themselves: ten relevant decision-makers are worth more than a thousand strangers.
Getting support
Webi Studio handles community management for your networks, LinkedIn included, from €150 a day. To connect with your website, see website creation, or request a quote.