At Webi Studio, a dedicated community manager starts from €150 a day, or on a monthly package depending on the number of networks and posts. To compare with a freelancer or an agency, look at what the rate includes, not only its amount.
Three ways to entrust your social networks
| Option | Advantage | Point of attention |
|---|---|---|
| Freelancer | Direct relationship, flexibility | Depends on one person: leave, illness, overload |
| Agency | Full team, strategy | Often a higher rate, changing contacts |
| Dedicated community manager | A named contact, continuity ensured by the team | To be framed with a clear brief and validations |
What the rate should include
- The editorial calendar: see our method to build an editorial calendar.
- Visual creation and copywriting.
- Publishing at the right times.
- Moderation: replies to comments and messages.
- A monthly report with figures and recommendations.
What the rate does not include
- The advertising budget: paid directly to the networks, it is set separately.
- Special productions: video shoots, photo sessions, influencer campaigns.
- Tool licences, if you require a specific tool.
How to estimate your budget
- Count the number of networks you want to run.
- Choose the number of posts per week and per network.
- Decide whether visual creation is included or supplied by you.
- Add, if needed, a separate advertising budget.
With these four elements, a quote becomes comparable from one offer to another. We detail our offer on the community management page, and a tailored quote is sent to you within 24 hours.
Signs of a poor offer
- No monthly report planned.
- An unspecified number of posts.
- Results promised in number of followers.
- A long contract with no trial period.