A professional website costs between €490 and €1,500 for a showcase website, between €1,190 and €3,000 for a catalogue website and between €1,850 and €8,000 for an online shop, special cases aside. These ranges reflect the rates of an offshore web agency such as Webi Studio in 2026. A local agency generally charges two to three times more for an equivalent scope. Here is, item by item, what explains these gaps and how to pay the right price.
Starting prices in 2026
The table below lists our starting prices, excluding tax, for a complete turnkey project: mock-up, integration, SEO optimisation, training and one month of follow-up.
| Type of website | Who it is for | Timeline | From |
|---|---|---|---|
| One Page website | Freelancers, new businesses | 1 to 2 weeks | €490 |
| Showcase website | Craftsmen, firms, service SMEs | 2 to 3 weeks | €850 |
| Catalogue website | Manufacturers, distributors | 3 to 5 weeks | €1,190 |
| E-commerce website | Retailers, brands | 4 to 8 weeks | €1,850 |
| Custom application | Specific business process | Based on specifications | On quote |
What makes the price of a website vary
1. The number of pages and the amount of content
A five-page showcase website and a thirty-page website do not require the same design, integration and proofreading work. Expect on average €80 to €150 per additional page beyond the base package, copywriting not included.
2. Design: adapted template or custom creation
A theme adapted to your colours costs less than a mock-up designed for you. At Webi Studio, the custom mock-up is included from the showcase website upwards, because a website that looks like your competitor's does not convert. The web design and visual identity item represents 20 to 30% of the budget.
3. Features
Quote form, appointment booking, client area, multilingual, online payment, connection to management software: each feature adds development and testing. This is what explains the gap between a €1,850 shop and a €6,000 shop.
4. Content writing
A website without text does not exist for Google. If you do not have time to write, web content writing by an SEO copywriter costs €60 to €120 per page depending on length.
5. SEO
Basic technical optimisation is included in our packages. Ranking work on competitive keywords requires monthly SEO support, from €290 to €900 per month depending on ambition.
Recurring costs to plan for
- Domain name: €10 to €20 per year.
- Hosting: €60 to €300 per year depending on traffic and security level. See our hosting and managed services offer.
- Maintenance: updates, backups, fixes and support. Our maintenance centre works on a monthly subscription with no commitment.
- Licences: some premium modules (translation, booking, payment) cost €30 to €200 per year.
Why prices vary so much from one agency to another
Three factors explain most of the gaps: labour cost, production method and margin. An offshore agency such as Webi Studio produces with a French-speaking team whose hourly cost is two to three times lower than a Paris agency, on processes industrialised since 2011. This is why more than half of our websites are built for other agencies, white-label, which resell them at their own rate. You can consult the complete pricing grid and our work.
Key takeaway: always compare quotes with the same scope (number of pages, custom mock-up or not, copywriting, SEO, maintenance). A low price without a mock-up or SEO optimisation often ends up costing more in a redesign.
How to pay the right price
- List your pages and features before asking for a quote.
- Ask for an itemised quote, not a global package.
- Check that you own the website: domain, hosting, files and access in your name.
- Plan maintenance from the start, it protects your investment.
- Start small and grow: a well-ranked showcase website is better than an unfinished shop.
Still hesitating about the package? Read our comparison showcase, catalogue or e-commerce website, or request a free quote: we reply within 24 hours.